Saturday, October 6, 2007

What's your Starbucks Quotient?

From the Chicago Sun Times:

Want another way to figure out if your hood is hot? Count how many Starbucks -- the '07 community status symbol -- call your ZIP code home

There're five Starbucks per 10,000 residents in Streeterville. And about two Starbucks for every 10,000 residents in the Lincoln Park and the Gold Coast ZIP codes.

What does a hood's SBQ say about the people who live there?

Well, parts of town with the most Starbucks are home to rich, white families who take home more than $60,000 a year, according to people who keep track of those things.

Less sophisticated Starbucks researchers use the company's store locator to find out how many Starbucks you can find in a five-mile radius -- which some blogger in 2005 dubbed "Starbucks Density."

Back then, the greatest Starbucks Density in the world -- if you believe everything you read on a blog -- was found in London, which boasted 170 Starbucks locations in a five-mile radius.

It would make sense that people living in a high-SBQ neighborhood would feel important, but most folks don't take it that seriously.

In Lakeview (zip codes 60657 and 60613) I counted 10 Starbucks stores and a total of 29 within a 2 mile radius of zip code 60657.